Project, Georgia Hardinge Concept Store
Spatial Designer, Studio Lucy Sanderson
Georgia Hardinge’s collections are feminine and sculptural - using the design disciplines of architecture, George Hardinge creates wearable architecture. The concept for the Georgia Hardinge Concept Store on St Christophers Place echos the same juxtaposition of design aesthetic. The sustainable materials normally covered are exposed and installed in their raw singular form. A store that has been repurposed to reflect, celebrate and counteract the existing; repeating the folds, shapes and pleats of Georgia’s patterns but offering simply a canvas for Georgia’s work to shine. The space becomes the groundwork that connects to the existing using aluminium recessed hanging units; exposed peach foam assists in a linear navigation; foil wrapped foam bounces views of the collection and mirrors offer more animation and double vision to the space. An angular perspex wall acts as a cabinet to preserve the grade two listed building whilst displaying parts of Georgia’s key collection and design process.
Marble floor vinyl and sculptural seating brings a new design language to long forgotten products and offers a secondary use. The till is made from stacked perspex; a table for accessories is layered piping insulation with a perspex lid. The lighting is direct and warm. The front facade becomes a talking point for the store, a vinyl transparent curtain that floats in the wind how Georgia’s dresses contour the body and provides curiosity to the shopping demographic.
The gender-neutral changing rooms becomes an instagram destination, a mirrored room with an infinity wall in hand offers infinite selfie opportunities.
The concept of the space is about protecting the existing and celebrating the new also though a sensorial experience which is reflected in the stores personal fragrance and sound design is a lasting resonance.